무슨 발표인가
- Symphony Agent 기반 AI 검색으로 브랜드 관련 Creator·UGC 영상 신속 발굴
- Projects와 Creators 신규 기능으로 콘텐츠 조직화·확대 용이
원문 (영어)
There's no shortage of creator and user-generated content (UGC) on TikTok featuring brands, products, and real customer experiences. The challenge for marketers is not whether that content exists. It's finding the right videos quickly, understanding which ones best fit a campaign, and moving from discovery to activation without slowing everything down. That's where Content Suite comes in. Available in both TikTok One and TikTok Ads Manager, Content Suite helps brands discover, activate, and scale UGC into high-performing ads.
Today, we're introducing a new AI Search capability, powered by Symphony Agent, designed to help advertisers quickly find, review, and shortlist existing creator and UGC videos already being made about their brand. Built to reduce manual review and speed up activation, the AI-powered agent helps turn a large pool of brand-relevant TikTok content into a focused shortlist that is easier to act on.
But discovery is just the start. To help you organize and scale your content more effectively, we've also added two new features: Projects and Creators. Together, these updates make Content Suite an even more powerful platform for effortlessly discovering and expanding brand-mentioned content.
Meet Content Suite AI Search
If you've ever tried to source creator content for a campaign, you know the process can get overwhelming fast. Thousands of videos may already exist about your brand. Some may be strong creative fits. Some may speak to the right audience. Some may align with the tone of your campaign. But finding those videos manually means spending time searching, sorting, reviewing, and deciding which ones actually have potential.
Content Suite's new AI Search agent changes that. Instead of manually digging through a large volume of creator and UGC
원문: TikTok for Business Blog — "TikTok One Content Suite: Find & Amplify The Best UGC | TikTok For Business Blog" (2026-08-19) 공식 원문: https://ads.tiktok.com/business/en/blog/content-suite-creator-ugc-library