무슨 발표인가
- 인도 1.66억 달러 프롭테크 시장 선도 플랫폼
- 모바일 앱이 전체 리드의 60~70% 생성
- 유료 설치 증가가 유기 설치를 압박, 전체 설치 정체 직면
인도 28개 주요 도시·수천 개 소도시
원문 (영어)
Industry
Real estate
Market size
$1.66 billion
About Housing.com
A leading platform in the $1.66 billion Indian proptech market, Housing.com connects homebuyers and renters with developers and brokers in 28 major cities and thousands of towns across India. Now part of the REA Group, the company offers a full range of real estate services, from personalized search and market intelligence to home loans and post-transaction support.
Its mobile app ranks No. 1 in downloads among Indian real estate platforms and is central to how the company grows and serves customers.
Challenge: Finding value beyond acquisition
Housing.com’s app generates between 60% and 70% of its leads, and with better retention, stickiness, and conversion rates than web, it became the natural focus for growth investment. The team went all in on app user acquisition, scaling paid campaigns aggressively to drive installs.
But the results didn’t add up. It saw paid installs climbing, yet overall installs stayed flat. Paid was eating into organic rather than adding to it. An analysis of the broader real estate search market revealed that the pool of new app users had saturated. Housing.com was generating 2.5x more sessions than its closest competitor, but the market simply didn’t have many new users left to acquire.
To keep growing, Housing.com needed to find where incremental opportunity actually existed across its entire ecosystem.
Solution
Housing.com began using Branch in 2022 to get the data it needed to understand user behavior. The team feeds that data into custom Tableau dashboards that track installs, sessions, and conversions across the funnel.
Following the data with deep links
Housing.com uses Branch deep links across all user entry points, including email campaigns, SMS, web-to-app
원문: Branch Blog — "Housing.com Sees 30% YOY Lead Growth by Spotting Real Business Drivers | Branch" (2026-08-04) 공식 원문: https://www.branch.io/resources/case-study/housing-com-sees-30-yoy-lead-growth-by-spotting-real-business-drivers/