무슨 발표인가
- 앱 사용자가 웹전용 고객 대비 약 3배 지출
- 마케터 30% 미만이 QR코드·오프라인 터치포인트 활용
- 딥링크 활용: 온보딩 63% vs 유지 20%, 추천 5% (활용도 극단적 양극화)
원문 (영어)
App users spend about 3x more than people who only shop on your website. Most retail teams still aren’t set up to capture that.
Paid ads don’t return what they used to, privacy changes have seen to that, and shoppers now bounce between ads, email, social, and your store before they ever buy anything. The channels retailers already own, email, QR codes, referrals, loyalty, could pick up the slack, but most haven’t caught up yet. Google Ads and app store optimization still dominate how retail teams grow their app, while everything else trails behind.
This playbook covers when to send someone to your app instead of your website, what to actually do at each stage of the funnel, and how to tell whether any of it’s working.
What’s inside
The routing rule for app vs. website, and the two numbers that decide it
Acquisition tactics for QR codes, web-to-app banners, social, email, and referrals
The onboarding and deep linking plays that turn installs into first purchases
Retention tactics for push, SMS, lifecycle email, and loyalty programs
The benchmarks and events retail teams should actually be tracking
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원문: Branch Blog — "2026 Retail Mobile Growth Playbook | Branch" (2026-08-14) 공식 원문: https://www.branch.io/resources/white-paper/mobile-growth-playbook-for-retail/