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Feed› Global› The Brand 2026.03.20
Global The Brand·4 min read·2026.03.20

H&M, 지속가능 면화 확대 강조… '유기농 1% 미만' 현실

MIATRENDFEED DESK

무슨 발표인가

  • 유기농 면화가 전 세계 재배량의 1% 미만
  • 면화산업 종사자 3억 명

7 October, 2019

원문 (영어)

News article H&M Group on the World Cotton Day Today is World Cotton Day. H&M Group’s head of Environmental Sustainability, Cecilia Strömblad Brännsten, shares her reflections on how we can move towards a more sustainable cotton industry. 7 October, 2019 </div

Today is World Cotton Day. H&M Group’s head of Environmental Sustainability, Cecilia Strömblad Brännsten, shares her reflections on how we can move towards a more sustainable cotton industry. 7 October, 2019 There is an increasing demand of organic cotton. That is good! However, today, organic cotton accounts for less than one percent of the world’

There is an increasing demand of organic cotton. That is good! However, today, organic cotton accounts for less than one percent of the world’s cotton cultivation. And the possibilities to scale it up are unfortunately very limited. Therefore, to really make a difference, we must focus on scalable and realistic solutions that can push the whole industry in the right direction.

Cotton is a natural, renewable and biodegradable fibre that we like to use in clothing, home textiles and furniture. The industry employs over 300 million people, but it is associated with certain challenges. Today, World Trade Organization and the UN are organizing World Cotton Day to highlight challenges and opportunities for cotton.

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원문: H&M Group Newsroom — "H&M Group on the World Cotton Day - H&M Group" (2026-03-20) 공식 원문: https://hmgroup.com/news/hm-group-on-the-world-cotton-day/

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