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Feed› Global› The Brand 2026.04.28
Global The Brand·5 min read·2026.04.28

H&M, 리우데자네이루 1호점 개점 (브라질 확대)

MIATRENDFEED DESK

무슨 발표인가

  • RIOSUL 쇼핑센터 내 약 1,400m² 규모
  • 개점 당일 4월 25일 오픈 시 450명 대기
  • 라틴아메리카 확대 전략 주요 이정표

2026년 4월 25일 리우데자네이루 개점

원문 (영어)

H&M has opened its first store in Rio de Janeiro, marking a key milestone in its expansion in Brazil and continued growth in Latin America. 28 April, 2026 <div class="wpb_w

Located at RIOSUL Shopping Center, the approximately 1,400 m² store welcomed its first customers on April 25, attracting significant attention with more than 450 customers in line by the time the doors opened. Rio de Janeiro marks a key step in H&M’s expansion in Latin America and reinforces our commitment to growth in Brazil. We see strong potential in this vibrant market and are excited to contin

Rio de Janeiro marks a key step in H&M’s expansion in Latin America and reinforces our commitment to growth in Brazil. We see strong potential in this vibrant market and are excited to continue this love story by liberating fashion for the many, says Daniel Ervér , CEO of the H&M Group. <

says Daniel Ervér , CEO of the H&M Group. <img width="920" height="612" src="/wp-content/uploads/2026/04/HM-opening-Rio-Brazil-1024x681.jpg" class="attachment-large size-large" alt="" decoding="async" loading="lazy" srcset="https://hmgroup.com/wp-content/uploads/2026/04/HM-opening-Rio-Brazil-1024x681.jpg 1024w, https://hmgroup.com/wp-content/uploads/2026/04/HM-opening-

The opening follows H&M’s market entry into Brazil in 2025, when the company debuted with its first store in São Paulo alongside the launch of its local e-commerce platform. We are very excited to connect with the Rio audience, which has a unique relationship with fashion. The arrival in Rio de Janeiro marks an important step in H&M’s expansion in Brazil, and still in 2026 we will open another

We are very excited to connect with the Rio audience, which has a unique relationship with fashion. The arrival in Rio de Janeiro marks an important step in H&M’

원문: H&M Group Newsroom — "H&M opens first store in Rio de Janeiro, Brazil - H&M Group" (2026-04-28) 공식 원문: https://hmgroup.com/news/hm-opens-first-store-in-rio-de-janeiro-brazil/

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