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Feed› Global› The Brand 2026.08.18
Global The Brand·4 min read·2026.08.18

H&M, 파라과이 첫 매장 개장

MIATRENDFEED DESK

무슨 발표인가

  • 아순시온 Paseo La Galería 매장 오픈
  • 8월 13일 공식 개장, 375명 대기

8월 13일, 파라과이 아순시온

원문 (영어)

H&M officially celebrated its arrival in Paraguay with a week of activities that brought together customers, fashion figures, content creators, celebrities, and media, marking the beginning of a new fashion experience in the country. 17 August, 2026 <div cla

On Tuesday, August 11, the brand kicked off the celebrations with an exclusive VIP event, where celebrities, fashion influencers, and content creators were the first to discover H&M Paseo La Galería. Michelle Peters, Chirola, Anto Volpe, Stephania Stegman, Sere Argaña, Renato Prono, and Alba Riquelme, among other well-known personalities, wore H&M collections during the event, which brought together more than 350 guests and featured a special performance by artist Kaese.

The celebrations continued on Thursday, August 13. Anticipation had begun the night before, when the first person arrived in line at 10:00 p.m. on Wednesday.

After successful openings in other Latin American markets, we’re excited to finally welcome fashion customers in Paraguay with our first store at Paseo La Galería in Asunción. This marks an important milestone for H&M, and we look forward to building a long-term presence in Paraguay, offering great fashion and quality at the best price in a sustainable way while continuing our growth across Latin America, Daniel Ervér , CEO, H&M Group. <div class="g-cols vc_row type_default valign

Daniel Ervér , CEO, H&M Group. The opening of our first store in Paraguay is a very special moment for our entire Sales Market and a milestone that fills us with pride. Entering a new market is the result of the commitment, collaboration and incredible work of many teams across different countries an

원문: H&M Group Newsroom — "H&M opens its first store in Paraguay - H&M Group" (2026-08-18) 공식 원문: https://hmgroup.com/news/hm-opens-its-first-store-in-paraguay/

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