무슨 발표인가
- 4월 10일 개점, 약 2,000 m² 규모
- 여성·남성 의류, H&M 뷰티, 중고 패션 어셈블리 제공
- 개점 첫날 700명 이상이 개점 전부터 줄을 섬
2026년 4월 10일, Stockholm Hamngatan 22
원문 (영어)
H&M opened its newest flagship store in Stockholm on 10 April 2026, located at Hamngatan 22. The new store signals a return to one of the brand’s most iconic addresses and introduces a fashion-focused and elevated shopping experience. 13 April, 2026 <div cla
The opening day was met with strong enthusiasm, as more than 700 customers lined up outside the store ahead of opening hours to be among the first to experience the new space. The atmosphere was vibrant and festive, reflecting the excitement around H&M’s return to Hamngatan and the brand’s renewed presence at this iconic location after five years.
Spanning approximately 2,000 m², the store presents H&M’s latest fashion collections across womenswear and menswear, alongside a H&M Beauty destination and a curated Pre-Loved assortment. The space is designed as a modern and inspiring destination where contemporary fashion and creativity come together.
Opening on Hamngatan and returning to this iconic address is an important milestone for us. We are delighted to once again meet our customers here and give them the opportunity to experience the very best of what H&M has to offer, said Daniel Ervér , CEO of H&M Group. <div cl
said Daniel Ervér , CEO of H&M Group. <a class="rsImg" data-rsw="920" data-rsh="614" href="/wp-content/uploads/2026/04/HM-Hamngatan
The flagship store also reflected H&M’s continued focus on integrating physical and digital retail, offering customers an elevated shopping experience in a central Stockholm location. Over the past years, we have refined our creative expression – from the design process to how our collections meet the customer. At Hamngatan, we have created an environment where fashion takes centre stage, with an u
Over the past years, we hav
원문: H&M Group Newsroom — "H&M reopened iconic Hamngatan flagship in Stockholm - H&M Group" (2026-04-13) 공식 원문: https://hmgroup.com/news/hm-reopened-iconic-hamngatan-flagship-in-stockholm/
