무슨 발표인가
- Max Fashion 650개 매장 · 19개 국가 운영 (2004년 UAE 창립)
- 모바일 앱 전년 대비 33% 성장
- 초기 QR코드는 전사 단일 코드로 매장별 기여도 추적 불가 제약
원문 (영어)
Industry
Retail
Stores
600+
Countries
19
About Max Fashion
Max Fashion, a flagship brand under the Landmark Group, began its journey in 2004 with a single store in the UAE. Over the past two decades, the company has expanded its presence to nearly 650 stores across 19 countries, catering to mid-segment customers with a diverse range of fashionable products.
Committed to simplifying and enhancing the shopping experience, Max Fashion launched its online business in 2016 and then introduced its mobile app. The app has grown by 33% year-over-year and has become a crucial driver of customer engagement and revenue growth.
Challenge: One-size-fits-all QR codes
As Max Fashion’s digital presence grew, so did the need for more effective ways to engage customers and drive app adoption. The company recognized the potential of QR (quick response) codes to equip stores and employees with a powerful tool for driving offline-to-online engagement but faced limitations with its initial setup. Early on, the team could only generate a single QR code for all stores, making it impossible to track individual contributions. This lack of incentive left staff unmotivated and hindered the team’s ability to measure store performance.
Solution: Mobile-optimized QR codes
Max Fashion partnered with Branch to launch a dynamic QR code campaign designed to incentivize employees and grow customer engagement. Unlike the previous solution, Branch enabled the Max Fashion team to generate an infinite number of customized QR codes — one for each of its 15,000+ store employees. This meant the company could track key metrics like click-to-install rates, app opens, and revenue contribution per user to provide a comprehensive view of each employee’s impact.
Introducing QR codes also unlocked more cre
원문: Branch Blog — "Max Fashion Drives Double-Digit Growth With QR Code Campaigns | Branch" (2026-08-24) 공식 원문: https://www.branch.io/resources/case-study/max-fashion-drives-double-digit-growth-with-qr-code-campaigns/
