무슨 발표인가
- YouAppi GM Angela Humphrey: 결정적 옵트인·확률적 모델링으로 ATT 이후 리타게팅 유효
- CTV(커넥티드 TV)가 상단부 브랜드 채널에서 성능 측정 가능한 채널로 진화
- Deep linking과 Assist metrics로 CTV 효과 측정 가능
원문 (영어)
Episode summary
In this episode of How I Grew This, hosts Amanda and Adam sit down with Angela Humphrey, General Manager of North America at YouAppi, to explore her decade-long journey from junior account manager to executive leadership. Angela demystifies mobile retargeting in a post-ATT environment, breaks down how connected TV (CTV) is evolving into a performance channel, and shares her philosophy on leading with authentic strength.
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Episode Notes
How do you build a lasting career in an industry constantly reshaped by privacy changes and new technology? In this episode of How I Grew This, Amanda and Adam sit down with Angela Humphrey, General Manager of North America at YouAppi, to explore her career in mobile adtech and the evolving realities of user retargeting.
Angela challenges the idea that retargeting died after ATT, explaining how deterministic opt-ins and probabilistic modeling can help apps re-engage high-value users. She also breaks down the shift of Connected TV (CTV) from a primarily top-of-funnel brand channel into a measurable performance channel, including the role of deep linking, assist metrics, and multi-device consumer behavior.
Beyond the tech stack, Angela opens up about moving into senior leadership, learning to delegate, and why leading with authenticity can be more effective than always projecting strength. Tune in for practical perspectives on modern app growth and lessons from Angela’s own evolution as a leader.
What You’ll Learn
How Angela grew from an entry-level account manager into a General Manager role
Why mobile app retargeting can still be effective after ATT
The role of deterministic and probabilistic approaches in modern retargeting
How CTV is evolving from a bra
원문: Branch Blog — "Retargeting in a Post-Privacy World: How Angela Humphrey Navigates Mobile Growth and the Rise of CTV | Branch" (2026-10-01) 공식 원문: https://www.branch.io/resources/podcast/retargeting-in-a-post-privacy-world-how-angela-humphrey-navigates-mobile-growth-and-the-rise-of-ctv/
