무슨 발표인가
- 2009년 설립된 운동선수 소셜 네트워크
- Branch 딥링크로 Facebook Ads 클릭-설치율 75% 증가
- 이메일 클릭 앱 인게이지먼트 41% 증가
2009년 설립
원문 (영어)
Industry
Fitness
Year Founded
2009
Strava drives results with mobile-optimized deep links
As a leading mobile-first social network for athletes, Strava sought to provide an optimal and unified user experience across all mobile marketing channels, platforms (iOS, Android, etc.), devices, and product offerings. Aware of the difficulty associated with building these complex linking experiences in-house, the Strava team turned to Branch’s linking infrastructure to power their mobile needs. Strava saved thousands of dev hours and saw immediate increases in click-to-install rate from Facebook Ads (up to 75%) and email clicks resulting in app engagement (up to 41%).
Launching Strava’s Clubs with user journeys in mind
When Strava launched Clubs, a new feature to allow groups of all sizes to create workout communities, the team used Branch to deep link users from mobile web and social pages into the relevant club within the app.
By optimizing journeys from other channels into the Strava mobile app (where both user engagement and user conversion are substantially higher), Strava was able to retain the context of the link click, even through the app install process. In this way, the team ensured that each app user—whether new and onboarding or existing and returning—would be routed directly to the appropriate in-app content.
In the first three months, 12% of users who clicked on a Clubs link installed the app across all marketing channels. Launching Clubs resulted in a 21% increase in the number of daily installs driven from Branch’s deep links.
Personalizing the web-to-app user flow at scale
To convert the mobile web into a successful user acquisition channel, Strava used Branch’s web-to-app smart banners. With Banners, Strava could encourage users to view the same con
원문: Branch Blog — "Strava Drives Results with Mobile-optimized Linking | Branch" (2026-09-25) 공식 원문: https://www.branch.io/resources/case-study/strava-drives-results-with-mobile-optimized-linking/
