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Feed› Tech› The Brand 2020.06.22
Tech The Brand·5 min read·2020.06.22

구글, COVID-19 대응에 8억 달러 이상 지원

JIWOOTRENDFEED DESK

무슨 발표인가

  • WHO·100개 정부기관에 2.5억 달러 광고 지원
  • 중소기업 지원 펀드 2억 달러
  • 커뮤니티 금융기관·NGO 2천만 달러 광고 지원

원문 (영어)

As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.

Our commitment includes: $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities.

This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions.

This is in addition to the $15 million in cash grants Google.org is already providing to nonprofits to help bridge these gaps for SMBs. $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms.

We hope it will help to alleviate some of the cost of staying in touch with their customers.

원문: Alphabet Company Announcements — "COVID-19: $800+ million to support small businesses and crisis response" (2020-06-22) 공식 원문: https://blog.google/company-news/inside-google/company-announcements/commitment-support-small-businesses-and-crisis-response-covid-19/

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