무슨 발표인가
- 2025년 하반기 원본 Reels 조회수·시청시간 전년 동기 대비 약 2배 증가
- 콘텐츠 지침 업데이트로 '원본' 기준 명확화
- 모방자 신고 및 저작권 보호 신규 도구 롤아웃
원문 (영어)
Over the past year, we’ve made Facebook Feed and Reels more relevant by cracking down on spammy content and making it harder for copycats and impersonators to crowd out authentic creator voices. Today, we’re sharing our progress and highlighting how creators who post original content are being rewarded on Facebook.
We’ve updated our content guidelines to clarify what it means to be “original” on Facebook, and we’re starting to roll out new tools to help creators report potential impersonators and protect their work — giving them more control over their content, helping them grow their following, and improving the Facebook experience for everyone.
More Views, Higher Payouts, and Fewer Copycats We’re committed to prioritizing original content in Facebook Feed and Reels, while reducing the reach of unoriginal content. These efforts have driven measurable impact: both views and time spent watching original Reels on Facebook approximately doubled in the second half of 2025, compared with the same period in 2024.
As we invest in expanding distribution for original content across Feed and Reels, payout opportunities for original creators on Facebook continue to grow. We’re also tackling impersonation head-on. In 2025, we removed more than 20 million accounts impersonating large content creators and impersonation reports related to large content creators dropped by 33%.
Clearer Guidelines for Original Content We’ve updated our content guidelines to more clearly define what kind of content is classified as original, encourage high-quality content production, and improve what is shown in recommendations. Here’s what this means in practice: Content filmed or produced directly by a creator or owner of a Profile or Page is considered original content on Facebook.
원문: Meta Newsroom — "Rewarding Original Creators on Facebook" (2026-03-12) 공식 원문: https://about.fb.com/news/2026/03/rewarding-original-creators-on-facebook/
