무슨 발표인가
- Google이 Wildfire 인수
- 브랜드 소셜미디어 관리·분석 플랫폼
- Virgin, Cirque du Soleil, Spotify 등 고객 보유
원문 (영어)
Businesses around the world—from neighborhood restaurants to major retailers—are embracing social media to share information and forge stronger relationships with their fans and customers. We know because we are one of those businesses—on Google+ , Twitter , Facebook , Pinterest , YouTube and LinkedIn .
Indeed, a social presence can complement all marketing campaigns—search, display, video, mobile, offline ads and more. With this in mind, today we’re happy to share that the Wildfire team will be joining Google. Their co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago.
Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.
The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one).
In a complex and changing landscape, businesses want to manage and measure these efforts in an integrated way. We’ve been working towards this end for some time. For example, Google Analytics helps businesses measure the contribution of hundreds of social sites; our Admeld service has helped to serve ads in Facebook developers’ social apps; and our DoubleClick platform enables clients to run and measure ads across social websites.
On Google+, brands use services like Vitrue, Buddy Media and others to manage their pages, with many more to come .
원문: Alphabet Company Announcements — "Sparking a better conversation with Wildfire" (2016-04-18) 공식 원문: https://blog.google/company-news/inside-google/company-announcements/sparking-better-conversation-with/
