무슨 발표인가
- Seam CEO가 AI가 소프트웨어 구축 경제학을 어떻게 변화시키는지 설명
- AI가 기술 진입장벽 약화로 개발 민주화
- IoT 기기 연결·제어의 통합 API 필요성
원문 (영어)
Episode summary
In this episode of How I Grew This, Amanda and Adam sit down with Sy Bohy, Founder and CEO of Seam, to talk about what it takes to build in the age of AI, from choosing what not to build to finding defensibility when the cost of creating software keeps falling. They also explore how AI is changing who can build and automate software, and what that shift could mean for the next generation of connected products and businesses.
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Episode Notes
What becomes defensible when AI makes it easier than ever to build software?
In this episode of How I Grew This, Amanda and Adam sit down with Sy Bohy, Founder and CEO of Seam, a unified API for connecting and controlling IoT devices. Sy shares his perspective on how AI is changing the economics of building software, why operational knowledge and distribution may matter more as technical barriers come down, and how founders should think about what’s actually worth building themselves.
The conversation also gets into Seam’s world: the challenge of connecting thousands of different devices and brands, the rise of prosumers and small businesses using AI to build their own automations, and what happens when AI can interact not just with software, but with the physical world.
Along the way, Sy reflects on his path from Stanford to Nest to founding Seam, the value of taking calculated risks early in your career, and the skill he believes every CEO needs to develop.
What You’ll Learn
What creates a defensible moat when AI makes software easier to build
Why taking calculated risks early in your career can compound over time
How founders can decide what to build in-house — and what not to
Why prosumers and small businesses could become a much bigger software
원문: Branch Blog — "The API of the Physical World: Sy Bohy on the Future of Connected Hardware | Branch" (2026-08-26) 공식 원문: https://www.branch.io/resources/podcast/the-api-of-the-physical-world-sy-bohy-on-the-future-of-connected-hardware/
