무슨 발표인가
- Micro-series를 TikTok Growth Max로 Discovery·Engagement·Conversion 최적화 가능
- Minis Center에서 에피소드 잠금 해제 또는 광고 삽입으로 수익화 가능
- 미국, 캐나다, 호주, 뉴질랜드, 인도네시아, 태국, 한국, 일본, 브라질, 멕시코에서 지원
미국, 캐나다, 호주, 뉴질랜드, 인도네시아, 태국, 한국, 일본, 브라질, 멕시코
원문 (영어)
Micro-series bring short-form, episodic storytelling to TikTok, giving advertisers a new way to engage audiences through stories that unfold episode by episode. Businesses can now amplify their micro-series through TikTok's new ad solution, TikTok Growth Max, to grow their on-platform business and maximize performance across discovery, engagement, and conversion.
Say hello to micro-series on TikTok
Each series features snackable episodes that audiences can follow along, stay engaged, and watch anytime. Micro-series can be discovered organically across TikTok through multiple touchpoints such as Search and the For You feed.
You can publish content in two ways:
1. Publish micro-series as a dedicated in-app viewing experience in the TikTok Minis Center. Brands can generate revenue when audiences pay to unlock more episodes or with embedded ads within their micro-series, with viewers watching ads to unlock additional episodes.
Minis Center
Currently available in the United States, Canada, Australia, New Zealand, Indonesia, Thailand, South Korea, Japan, Brazil, and Mexico.
2. Publish micro-series through the TikTok Drama Center to host it natively in your TikTok Account. Brands can generate revenue through built-in monetization opportunities across their micro-series content.
Drama Series
Currently available globally.
After publishing, TikTok Growth Max supercharges your micro-series by leveraging advertising automation and onsite signals to reach high-intent audiences and drive more revenue and better ad performance.
With minimal audience overlap, TikTok Growth Max campaigns drive a 52% increase in incremental audience reach beyond off-platform acquisition campaigns.¹ Additionally, promoting on-platform Mini Dramas and off-platform apps drives a 10x increase in a
원문: TikTok for Business Blog — "Create And Scale Micro-Series With TikTok Growth Max | TikTok For Business Blog" (2026-08-26) 공식 원문: https://ads.tiktok.com/business/en/blog/tiktok-growth-max-mini-series
